Topix Forums Top The Daily News

Written on
Oct 17, 2007 
Sarah Novotny  |

readingpaper.jpgTopix, the largest news community online, announced yesterday that the number of daily, active local forums on its site now exceeds the total number of daily newspapers in the United States for the first time. The local forums launched in December 2005 as part of Topix’s broader user-generated forum functionality.

The growth reflects Topix’s ability to meet the demand for local news and generate local engagement and online participation. The site draws over 12 million unique visitors a month and 70,000 forum posts per day. User activity has been generated across 20,000 local forums with 16 million forum posts and 3 million users across the site.
Greg Sterling, founding principal of Sterling Market Intelligence said “Topix took a considerable risk in re-architecting its site and model, which now appears to be paying dividends in terms of user contributions and engagement. And from an advertiser standpoint, the site has emerged as a potentially powerful channel to local audiences across the country.”

Chris Tolles, CEO of Topix said “Topix gives users the ability to contribute local stories and commentary in thousands of towns across the United States, which in turn provides Topix with a unique and valuable asset.” Topix users can also become citizen editors, helping to improve and better localize news content.

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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