TheStreet Picks Up AdSonar
TheStreet.com, Inc., a provider of financial news and ratings, business and investment content and custom advertising solutions, and Quigo, a provider of premium publisher advertising solutions announced that they have entered a multi-year, exclusive relationship in which TheStreet.com will deploy a custom version of Quigo’s AdSonar platform across its web pages.
The newly branded AdSonar platform will allow advertisers to buy performance-based, content-targeted advertising by clicking on contextual “sponsored links” throughout the site. Quigo’s sales team will process purchases.
This platform offers full transparency and control, giving advertisers a say on what page, topic or keyword their ads are placed. The two companies will also work together to test new targeting methods and ad formats as well as pricing options.
Henry Vogel, Quigo’s CRO said “TheStreet.com has a valuable readership base that advertisers are keen to target. We are looking forward to partnering with TheStreet.com to deliver ever more useful advertising to its readers and powerful solutions to online marketers.”
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