Comments on: the Rubicon Project Gets The Industry Talking http://www.adotas.com/2007/10/the-rubicon-project-gets-the-industry-talking/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Anonymous http://www.adotas.com/2007/10/the-rubicon-project-gets-the-industry-talking/#comment-174660 Anonymous Fri, 19 Oct 2007 18:20:36 +0000 http://www.adotas.com/2007/10/the-rubicon-project-gets-the-industry-talking/#comment-174660 Chicken or the egg situation here. Which one comes first, inventory that converts or decent publishers with real content, I am guessing neither. Networks are alreding placing crappy CPC ads, and huge amount of CPA ads. Will this be another Yield Manager revisited, that is yet to be determined. The winner is Rubicon themselves, they can always charge for impression served for using their platform. Chicken or the egg situation here.

Which one comes first, inventory that converts or decent publishers with real content, I am guessing neither. Networks are alreding placing crappy CPC ads, and huge amount of CPA ads.

Will this be another Yield Manager revisited, that is yet to be determined. The winner is Rubicon themselves, they can always charge for impression served for using their platform.

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