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Quigo’s AdSonar To Power Slate

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Oct 9, 2007 

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Sarah Novotny  |

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Quigo’s AdSonar To Power Slate

It was announced today that Quigo, a provider of auction-based, content-targeted online advertising will provide sponsored link contextual advertising for Slate. Slate is an e-zine under The Washington Post. Quigo’s AdSonar platform will be utilized across Slate’s website.

Cliff Sloan, publisher of Slate said in the release, “We are pleased to be working with Quigo to provide relevant advertising information to Slate’s active and engaged users.” Quigo CRO Henry Vogel stated, “We are delighted to welcome Slate into the AdSonar network. Slate’s strong editorial voice and unique daily content draw an attractive audience that advertisers are keen to target.”

Quigo has also announced recent AdSonar partnerships with other sites including ESPN.com and Forbes.com.

Tags: ad-serving, contextual-advertising, quigo, Slate and Web-Sites

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