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	<title>Comments on: Panache And Break.com Create Efficient Video Ads</title>
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	<description>Where Interactive Advertising Begins</description>
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		<title>By: Alan</title>
		<link>http://www.adotas.com/2007/10/panache-and-breakcom-create-efficient-video-ads/#comment-164785</link>
		<dc:creator>Alan</dc:creator>
		<pubDate>Wed, 03 Oct 2007 18:57:43 +0000</pubDate>
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		<description>If Panache can actually deliver independently of the player they may be onto something.  The problem with video ads today is that they are limited in their format.  You either have to own the stream or the player - its very different from how web ads are delivered.  If Panache can make the Video more like a web page (deliver any format at any point) then they are going to make a huge impact.</description>
		<content:encoded><![CDATA[<p>If Panache can actually deliver independently of the player they may be onto something.  The problem with video ads today is that they are limited in their format.  You either have to own the stream or the player &#8211; its very different from how web ads are delivered.  If Panache can make the Video more like a web page (deliver any format at any point) then they are going to make a huge impact.</p>
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