Online Ad Revenue Is Up
The IAB reported last week that the U.S. online advertising revenues came to $10 billion in the first half of 2007. This is a 26.4% increase over the same time last year. The report also found second-quarter revenues to be up 4% to $5.1 billion from $4.9 billion in the first quarter for U.S. online advertising.
Conducted by PricewaterhouseCoopers, the IAB report concluded that all consumer advertising is up; taking in 54% of the second quarter revenues in 2007, up from last year’s 49%.
Randall Rothenberg, president and CEO of the IAB stated, “The torrid growth of interactive advertising revenue persists and these results are really no surprise, but very welcome news. More and more marketers have embraced the reality that interactive is the fulcrum on which their brand strategies need to be based and we expect robust growth to continue.”
Search revenue took 40% of online ad spending, the bulk of which went to Google. Display ads accounted for 33%, up 2% from last year. Classifieds garnered 17% of revenues, down from last year’s 20%. Lead generation increased 1% to an 8% total.
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