Comments on: Nobody Knows Nothin’ http://www.adotas.com/2007/10/nobody-knows-nothin/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: daily disposition for October 25th through October 31st » i am indisposed http://www.adotas.com/2007/10/nobody-knows-nothin/#comment-182597 daily disposition for October 25th through October 31st » i am indisposed Thu, 01 Nov 2007 00:43:02 +0000 http://www.adotas.com/2007/10/nobody-knows-nothin/#comment-182597 [...] Adotas » Nobody Knows Nothin? - Increasingly, marketers are coming to grips with the fact that people are no longer sitting in front of the television set scratching their butts and belching their beers. [...] [...] Adotas » Nobody Knows Nothin? – Increasingly, marketers are coming to grips with the fact that people are no longer sitting in front of the television set scratching their butts and belching their beers. [...]

]]> By: gman http://www.adotas.com/2007/10/nobody-knows-nothin/#comment-182148 gman Tue, 30 Oct 2007 14:35:11 +0000 http://www.adotas.com/2007/10/nobody-knows-nothin/#comment-182148 Naive to believe that firms like RazorFish, Digitas and Sapient bring nothing more than technology to this problem, they have growing numbers of creative people who are thinking outside the conventional media advertizing box. Naive to believe that firms like RazorFish, Digitas and Sapient bring nothing more than technology to this problem, they have growing numbers of creative people who are thinking outside the conventional media advertizing box.

]]> By: Hikaru Phillips http://www.adotas.com/2007/10/nobody-knows-nothin/#comment-181947 Hikaru Phillips Mon, 29 Oct 2007 22:51:33 +0000 http://www.adotas.com/2007/10/nobody-knows-nothin/#comment-181947 All this digital stuff does not in and of itself bring marketers closer to customers. As you point out, figuring out what people really want and getting it into your plane, product or service is the hard part. Markets have always thrived on choice and options...the open market of digital media is remarkable, but not rewriting the laws of supply and demand. That being said, digitally enabled optimization technologies and processes can significantly reduce the friction and waste in satisfying consumer demand...I know it sounds kind of boring...but when the parties over, its going to be back to the business of servicing customers. Drat! All this digital stuff does not in and of itself bring marketers closer to customers.

As you point out, figuring out what people really want and getting it into your plane, product or service is the hard part.

Markets have always thrived on choice and options…the open market of digital media is remarkable, but not rewriting the laws of supply and demand.

That being said, digitally enabled optimization technologies and processes can significantly reduce the friction and waste in satisfying consumer demand…I know it sounds kind of boring…but when the parties over, its going to be back to the business of servicing customers. Drat!

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