New Face Of Business Means New Face Of Marketing
Corbis’ CREATIVE IQ Trends have come out with two new studies recently that show that the face of business is dramatically shifting from that of the past thirty years. With increasing numbers of “extreme commuters” and “at-home offices,” the need for online services and the usage of natural resources is also increasing.
Employees desire a balance between work and life. More flexibility means many business functions take place outside of the office and telecommuting is becoming more of a normative. Hotels are now expected to have portable office spaces that are fully equipped for internet use, conference call needs and the full production of a presentation.
This provides an even bigger market for free WiFi which is common in many public facilities such as libraries and coffee shops; however cities are jumping on the bandwagon, experimenting with city-wide free, ad-supported wireless internet. This could potentially mean great exposure for local business on local search, a yet-to-be fully monetized area of the online advertising and marketing world.
The “extreme commuters” are creating a different set of needs. “Extreme Commuting” means that one travels 90 minutes or more to get to their job each weekday. It is becoming more and more of a trend for professionals to live outside of the urban center and commute in for reasons of affordability and lifestyle. Longer commutes are becoming a larger part of life in the U.S., Europe and Asia according to the report. This new trend is shaping how manufacturers look at cars and how far the reaches of WiFi are being extended. There is a need for this service so many commuters can either check weather reports, emails on public transportation, or check into work before arriving there. This alone also opens up a new niche market for many vertical networks.
This change in the workplace will create a higher need for faster and more efficient internet access, also creating a need for highly targeted, smart ads and networks.
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