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Neolane Inc. Expands Legacy To U.S.

Written on: Oct 9, 2007
Author: Sarah Novotny |
: Share; Neolane Inc. Expands Legacy To U.S.

Neolane Inc. is a software company that has made a name for itself in Europe with its pull towards new generation marketing. Now the company is expanding its efforts and bringing its operations and innovations to North America, setting up shop in Newton, Mass. The Neolane enterprise marketing platform unites new technology with traditional channels to create an optimal customer experience, improve marketing effectiveness and drive revenue.

Patrick McHugh, executive vice president of North American Operations for Neolane Inc. said “Marketing is undergoing a fundamental shift, marked by the emergence of technologies such as mobile and social computing that present new opportunities to build lucrative customer relationships, while at the same time creating more complexity around related processes, functions and roles. Until now, marketers have lacked access to software solutions necessary to achieve true contextual personalization through dynamic content delivery.”

Coordinated and Consistent Marketing Integration: Simplified and Achievable Neolane v4 is a single open platform that combines all the tools needed for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. This enterprise marketing platform was built specifically to power a broad range of marketing process automation requirements from budgeting and planning through creation and real-time execution, to measurement and reporting. This allows marketers to refine their campaigns in a one-stop-shop platform that will meet their needs and serve a large audience with continued support and care.

In speaking with Patrick McHugh, he stressed the need for marketers to listen to their consumers. There is a need for a balance of power with the consumer. “You have to be tuned in to what’s going on with the other partner,” said McHugh. Neolane’s b-to-c and b-to-b clients have the ability to use a central, common platform to manage content out to customers making their marketing more effective.

“In increasingly interactive marketing environments, customers continue to look for new opportunities to engage customers and partners, while bridging online and offline environments. Neolane is the mortar that pulls it all together,” said Brian Hollyfield, president of Agency.com in Dallas.

Patrick McHugh will oversee sales and operations with Stephen Dietrich, co-founder, managing director and president of Neolane, Inc. “One of the phrases we use at Neolane is: ‘There is a new generation of marketing coming about,’ and that encompasses the goal of Neolane. We want to help that new generation of marketing evolve into the industry standard,” McHugh stated.

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Tags: display, marketing, neolane, push-and-pull and technology

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