Neolane Inc. Expands Legacy To U.S.
Neolane Inc. is a software company that has made a name for itself in Europe with its pull towards new generation marketing. Now the company is expanding its efforts and bringing its operations and innovations to North America, setting up shop in Newton, Mass. The Neolane enterprise marketing platform unites new technology with traditional channels to create an optimal customer experience, improve marketing effectiveness and drive revenue.
Patrick McHugh, executive vice president of North American Operations for Neolane Inc. said “Marketing is undergoing a fundamental shift, marked by the emergence of technologies such as mobile and social computing that present new opportunities to build lucrative customer relationships, while at the same time creating more complexity around related processes, functions and roles. Until now, marketers have lacked access to software solutions necessary to achieve true contextual personalization through dynamic content delivery.”
Coordinated and Consistent Marketing Integration: Simplified and Achievable Neolane v4 is a single open platform that combines all the tools needed for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. This enterprise marketing platform was built specifically to power a broad range of marketing process automation requirements from budgeting and planning through creation and real-time execution, to measurement and reporting. This allows marketers to refine their campaigns in a one-stop-shop platform that will meet their needs and serve a large audience with continued support and care.
In speaking with Patrick McHugh, he stressed the need for marketers to listen to their consumers. There is a need for a balance of power with the consumer. “You have to be tuned in to what’s going on with the other partner,” said McHugh. Neolane’s b-to-c and b-to-b clients have the ability to use a central, common platform to manage content out to customers making their marketing more effective.
“In increasingly interactive marketing environments, customers continue to look for new opportunities to engage customers and partners, while bridging online and offline environments. Neolane is the mortar that pulls it all together,” said Brian Hollyfield, president of Agency.com in Dallas.
Patrick McHugh will oversee sales and operations with Stephen Dietrich, co-founder, managing director and president of Neolane, Inc. “One of the phrases we use at Neolane is: ‘There is a new generation of marketing coming about,’ and that encompasses the goal of Neolane. We want to help that new generation of marketing evolve into the industry standard,” McHugh stated.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
