MySpace & Skype Join Forces For Good
Today, a landmark partnership has been announced between MySpace and Skype. In November, Skype features and the brand will be added to MySpace instant messenger software. This will allow MySpace users to create text chats with one another.
The latest version of the software gives users the capability to make free phone calls to each other and the rest of the Skype network. Interim chief executive of Skype, Michael van Swaajj told the New York Times that “We are interconnecting the world’s largest voice network and the world’s largest video and social network. It feels like an obvious fit.”
The goal is that the already popular sites will gain new momentum from the partnership. Skype has 220 million users, with a concentration of users outside the U.S., where MySpace has 110 million active users globally but with a large majority of them in the U.S. the report continued. This allows each program to become visible to a respectively large and untapped audience.
There will be an undisclosed split of revenues when a MySpace member uses Skype’s paid features.
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