MochiAds Ad Network Legitimizes Online Games
Today, Mochi Media announced the hard launch of MochiAds, an online games ad network that connects advertisers with independent game developers. It is estimated that one in three online users visit game sites each month, which makes this an extremely valuable market. The growing audience is measured at 237 million worldwide.
During the beta testing phase, over 1,000 game developers ran pre-game and inter-level advertisements within their games. The viral nature of games enables advertisers to reach users through long tail niche websites. MochiAds reach users during the natural break in game play resulting in click-through rates of 5%. A recent Parks Associate study indicated that gamers are accepting of this kind of advertising, preferring pre-game ads over all other types of ad insertion.
Game developers Jameson Hsu and Bob Ippolito founded Mochi Media to foster the growth and prestige of independent game developers globally. “Connecting developers with greater distribution channels and advertising revenue is a win-win for everyone. We’ve been inspired by the level of activity and engagement during our private beta and look forward to sharing this opportunity with the rest of the developer community,” said Mochi Media CEO Jameson Hsu.
Inserting MochiAds into a game only requires a few lines of code and allows developers the flexibility to control where the ads show up on a per-domain basis. MochiAds accepts standard IAB-compliant banner ads, allowing a campaign to be setup and live within 24 hours.
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