In India, mobile advertising is catching on like wild fire. The new trend is gaining speed to the point that it has industry professionals talking that it could very easily soon surpass online advertising. According to a study by Thomas Weisel International, online advertising in India will predictably reach a peak by the end of 2009, which is when mobile ads are supposedly going to skyrocket, according to a report in Business Standard.
It is thought that customized, targeted advertisements will be what boost the growth of mobile ads. Currently online advertising claims about $75 million which is 1.8% of the country’s ad spend. It is projected to grow by 3.1% in the 2008-2009 fiscal year, and another 7.1% in 2010-2011.
Mobile only claims about $1.5 million, yet the country continues to add about 7.5 million mobiles a month. Online users in India measure at 35-40 million, while mobile users total 208 million, the report continued.
S Subramanian, CEO of BPL Mobile was quoted by Business Standard to say “Mobile advertising, with its reach and relevance is attracting advertisements. It will become the best option in the next six months.”
Rajiv Khanna, Meridian Mobile CEO stated to Business Standard “The cellular growth in India is faster than that of personal computer penetration and this will result in huge opportunities for advertisers. The emergence of high-end handsets and portable devices would also result in advertisements moving away from the internet.”