Meebo Inc. has decided to change their focus from and online-instant messaging company, to an all-purpose media company. The firm has said it will open the site to software developers, taking the lead of other top companies such as Facebook and Google.
When the site launched, the primary goal was to enable IM through a single site without users having to download software from other companies. Now, wanting a piece of the ad-market and in an attempt to gain more popularity, the company is going to allow outside developers to create apps around the IM-technology on Meebo, according to The Wall Street Journal.
The report says that the programs will focus on activities that can be done online with a group of friends. Meebo is backed by Sequoia Capital and Draper Fisher Jurvetson. These apps are anticipated to be ad-supported, which will help the site’s revenues.
Meebo will partner with TokBox to provide video web calling, and Ustream.TVInc. to offer live, streaming video. Patrick Keane, executive vice president and CMO for CBS Interactive, who is taking part in the Meebo open apps said to the Wall Street Journal, “”We want to encourage lots of different partners…to build really super-viral, super-engaged platforms to sit outside of cbs.com.”
The site has over six million unique visitors that log in monthly.