http://www.adotas.com/2007/10/exelate-secures-funds-and-unveils-targeting-exchange/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/10/exelate-secures-funds-and-unveils-targeting-exchange/#comment-182774 November 1, 2007 | next media update Thu, 01 Nov 2007 15:59:28 +0000 http://www.adotas.com/2007/10/exelate-secures-funds-and-unveils-targeting-exchange/#comment-182774 [...] Online Ad Firm eXelate Raises $4mm And Unveils Targeting Exchange ADOTAS eXelate, which has created the first targeting data marketplace has announced today that it has secured $4 million in first-round financing from Carmel Ventures and is launching the eXelate Targeting eXchange. Co-founder and general partner of Carmel Ventures, Shlomo Dovrat will be joining the company’s board of directors. The eXelate Targeting eXchange allows ad networks to increase the income earned from users of non-targeted sites by attributing to them targeting data based on prior visits to vertical sites. The targeted vertical publisher in turn benefits from a new revenue stream without giving up any advertising inventory and with no privacy concerns. The ad networks that use the eXchange gain access to over 50 million unique users in verticals including travel, finance and Hispanic. Source> [...] [...] Online Ad Firm eXelate Raises $4mm And Unveils Targeting Exchange ADOTAS eXelate, which has created the first targeting data marketplace has announced today that it has secured $4 million in first-round financing from Carmel Ventures and is launching the eXelate Targeting eXchange. Co-founder and general partner of Carmel Ventures, Shlomo Dovrat will be joining the company’s board of directors. The eXelate Targeting eXchange allows ad networks to increase the income earned from users of non-targeted sites by attributing to them targeting data based on prior visits to vertical sites. The targeted vertical publisher in turn benefits from a new revenue stream without giving up any advertising inventory and with no privacy concerns. The ad networks that use the eXchange gain access to over 50 million unique users in verticals including travel, finance and Hispanic. Source> [...]

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