Comments on: Campaign Integration: Getting It Right http://www.adotas.com/2007/10/campaign-integration-getting-it-right/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Fly Research Guy http://www.adotas.com/2007/10/campaign-integration-getting-it-right/#comment-310911 Fly Research Guy Tue, 04 Mar 2008 21:05:30 +0000 http://www.adotas.com/2007/10/campaign-integration-getting-it-right/#comment-310911 For more effective advertising we partner up with other local companies to increase our advertising $. We are focusing on the 20'something market at some of the local universities in Chicago. We have selected several storage companies in Chicago and then google earthing the companies to finding out how far they are from the university. We also selected some fitness clubs and apartment complexes. For more effective advertising we partner up with other local companies to increase our advertising $. We are focusing on the 20′something market at some of the local universities in Chicago. We have selected several storage companies in Chicago and then google earthing the companies to finding out how far they are from the university. We also selected some fitness clubs and apartment complexes.

]]> By: Shawn http://www.adotas.com/2007/10/campaign-integration-getting-it-right/#comment-171492 Shawn Fri, 12 Oct 2007 15:57:20 +0000 http://www.adotas.com/2007/10/campaign-integration-getting-it-right/#comment-171492 Well said Emily. Integration is a buzzword that very few seem to be able to execute. As someone that's been on both sides, and seen it both succeed and fail, I truly belive it shouldn't be so challenging for communication experts. Well said Emily.

Integration is a buzzword that very few seem to be able to execute. As someone that’s been on both sides, and seen it both succeed and fail, I truly belive it shouldn’t be so challenging for communication experts.

]]> By: Stella Chang http://www.adotas.com/2007/10/campaign-integration-getting-it-right/#comment-171436 Stella Chang Fri, 12 Oct 2007 14:37:03 +0000 http://www.adotas.com/2007/10/campaign-integration-getting-it-right/#comment-171436 I've been working in Taiwan and China in PR and marketing for 16 years, and fully agree on what you said. Therefore, even some leading Group who claim to "orchestra" its services in marketing communications, rarely deliver an "orchestra" service. I saw an article "Brand Communications" discussing the features in the evolution of Integrates Communication at Kotler Consultancy's China website. It was written by Don E. Schultz, who is presently Professor Emeritus-in-Service of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. I'd think it's worth reading if anyone feels confused about how to do the IMC nowadays. I’ve been working in Taiwan and China in PR and marketing for 16 years, and fully agree on what you said. Therefore, even some leading Group who claim to “orchestra” its services in marketing communications, rarely deliver an “orchestra” service.

I saw an article “Brand Communications” discussing the features in the evolution of Integrates Communication at Kotler Consultancy’s China website. It was written by Don E. Schultz, who is presently Professor Emeritus-in-Service of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University.

I’d think it’s worth reading if anyone feels confused about how to do the IMC nowadays.

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