ADTECH Helps Monetize Haystack
ADTECH US, a provider of digital ad serving solutions, announced that has signed an ad serving agreement with Haystack.com, an ad-supported online music network. Haystack users can create custom playlists, as well as be connected to artists through playlists that can be embedded into portable applications.
Artists receive royalties through the RightsNow Media Royalty system that gives artists royalties based on the popularity of their music.
The agreement states that ADTECH will deploy the HELOS IQ ad serving solution for Haystack across artists’ pages as well as the site deployments that their widgets serve. This deal with ADTECH is a vital component to Haystack’s monetization strategy.
Jordan Garbis, CSO of Haystack stated “As we grow, we needed an ad serving partner who would provide relevant advertising to our audience and ADTECH’s customer service focus made them the logical choice for this assignment.”
Nils Winkler, managing director and SVP of sales for ADTECH US said “Haystack represents a key addition to our client portfolio and we are eager to connect advertisers looking to reach music fans to the site.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
