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AdSense Grabs Ad Bucks With YouTube Videos

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Oct 9, 2007 

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Sarah Novotny  |

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AdSense Grabs Ad Bucks With YouTube Videos

Google has found a new way to make a lot more money. The company has decided to allow advertisers to include clips from certain YouTube videos in their campaigns on the AdSense network. This will give Google a way to profit twice from the large video inventory on YouTube.

It was reported in The New York Times that Google would share ad revenue with video creators and the sites that embed the videos; however the percentage for each party has not been made public at this time.

Although web sites will start to have the chance to monetize YouTube video clips, the inventory of available clips is currently limited. So far 100 media companies that have made YouTube videos are participating, none of which are major media companies.

The Times continued that AdSense will expand its syndication to other types of media besides videos.

Tags: AdSense, display, Google, rich-media, video and youtube

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