AdMob Reports On Mobile Ad Market
AdMob recently announced the release of their first periodic report on data and trends in the mobile market.
The report cover the 1.5 billion ads served in September and includes manufacturer, device and country-specific data on AdMob’s top four markets by impressions served: US, UK, India and South Africa.
The company hopes to create transparency in the growing market of mobile advertising by releasing free reports on a periodic basis. Jason Spero, AdMob’s Vice President Marketing said “AdMob is in the unique position of serving billions of banner and text ads per month for our publisher and advertiser partners. AdMob leverages our network data to improve targeting and optimize ad serving. We are happy to share this data with the community to empower advertisers and content developers.”
The following are a sample of the findings from the firm:
Impressions by Geography, September 2007
Region September Impressions % of Impressions
North America 703,838,833 44.2%
Asia 355,431,376 22.3%
Africa 148,543,298 9.3%
Western Europe 147,890,265 9.3%
Eastern Europe 71,796,894 4.5%
Latin America 59,519,486 3.7%
Other 106,633,010 6.7%
Total 1,593,653,162 100.0%
Worldwide Share of Impressions by Handset, September 2007
Handset % of Impressions
Nokia 30.4%
Motorola 13.3%
Samsung 12.1%
Sony Ericsson 11.2%
RIM 8.5%
LG 4.2%
Sanyo 4.1%
Other 16.3%
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