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AdBrite Rolls Out The Full Page Ad

Written on: Oct 15, 2007
Author: Sarah Novotny |
: Share; AdBrite Rolls Out The Full Page Ad

Today, one of the top of the industry, AdBrite announced the offering of the “Full Page Ad,” a new format addition to the dynamic online advertising products that AdBrite offers. Full Page Ads are already running across 5,000 websites of all sizes from major publishers to smaller “long tail” content sites. The ads give advertisers a combination of interactivity and visibility that offers maximum impact of a campaign, as well as exact, real-time measurement and reporting on each site an ad appears on. “This gives the advertiser true transparency and more control over their campaign,” said Jim Benton, VP of Sales for AdBrite.

Ignacio Fanlo, CEO of AdBrite stated, “Over the past century, full-page ads have played a central role in building the world’s greatest brands. Now, AdBrite is reinventing the format for online media with full sound, motion and interactivity – plus the ability to measure exactly how long each viewer is engaged with your message.”

With the Full Page Ad, AdBrite is combining successful components of all media advertising to create a strong option for advertisers seeking optimal ROI. With the Brand impact of large-scale print ads, exclusive visibility of television sponsorship and the interactivity of online, Full Page Ads provide advertisers the opportunity to engage consumers with compelling rich media content that does not have to compete with other ads for maximum impact.

Advertisers can even utilize their own website or landing page as ad content. “So much work gets put into some of these sites; why not use that as your ad content?” Benton said. There is a large button that is easily visible to users at the top of every ad that will allow them to skip on to the original landing page, creating a mutually satisfying solution to the push and pull dilemma. Advertisers can see where their ads are most effective and change running sites accordingly, and users can skip the ad should they not feel truly engaged. Everyone has some control.

The Metrics gathered since the beta testing phase show that consumers view AdBrite Full Page Ads for an average length of 30 seconds. This format has effectively brought back the 30 second ad.

Bob Frady, VP of Marketing for LiveNation, one of the launch advertisers said “Live music is about emotion and immediacy, and this new ad format allows us to capture that essence online.”

Each ad is only shown once per session, and publishers and advertisers receive reporting on average viewing times for each ad variation.

Reader Comments.

“one of the top of the industry, AdBrite”

HA HA HA HA HA HA HA HA HA HA HA HA!!

Riiiiight.

Posted by RC | 4:21 pm on October 15, 2007.

Thank goodness I’ve blocked the AdBrite domain with my HOSTS file. What an intrusion! Do they honestly think I want to see a siezure-inducing ad instead of the page I clicked to visit?

Posted by Hoqenishy | 1:43 pm on October 16, 2007.

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