Comments on: Yahoo! Acquires BlueLithium http://www.adotas.com/2007/09/yahoo-acquires-bluelithium/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Organic Marketing - SEM » Yahoo! 300 Million Purchase for BlueLithium - Anne Haynes http://www.adotas.com/2007/09/yahoo-acquires-bluelithium/#comment-155497 Organic Marketing - SEM » Yahoo! 300 Million Purchase for BlueLithium - Anne Haynes Fri, 21 Sep 2007 14:57:47 +0000 http://www.adotas.com/2007/09/yahoo-acquires-bluelithium/#comment-155497 [...] Yahoo! is moving from brand to direct response marketing. The search marketing giant is more focused on conversions and not impressions with their purchase of... [...] [...] Yahoo! is moving from brand to direct response marketing. The search marketing giant is more focused on conversions and not impressions with their purchase of… [...]

]]> By: Bob http://www.adotas.com/2007/09/yahoo-acquires-bluelithium/#comment-146193 Bob Wed, 05 Sep 2007 21:52:17 +0000 http://www.adotas.com/2007/09/yahoo-acquires-bluelithium/#comment-146193 This is an interesting decision considering that Right Media has the REMIX Ad Network, which competes directly with Blue Lithium. Also, the decision not to acquire one of the networks using the Right Media system that have comparible revenue and assets is a strong statement. This is an interesting decision considering that Right Media has the REMIX Ad Network, which competes directly with Blue Lithium.

Also, the decision not to acquire one of the networks using the Right Media system that have comparible revenue and assets is a strong statement.

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