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WSJ Shakes Up Ad Division

Written on: Sep 7, 2007
Author: Sarah Novotny |
: Share; WSJ Shakes Up Ad Division

Starting today, the Wall Street Journal’s reorganization of its ad sales team will be in effect.

Regional sales managers are now responsible for working on print and digital properties of the brand. Five staff positions are being eliminated, as the integrated sales group is being dissolved. Other staff members will be put into standard marketing and sales teams.

There has also been movement upwards for many newly promoted employees. Jessica Sibley has been named VP-New York and New England multimedia sales, coming from a position as VP-financial advertising and agency relations according to Advertising Age. Joe Gallagher has been named VP-New York and Southeast multimedia sale, coming up from national sales director for WSJ Digital Network.

The shake up in the company is all in the anticipation to help ad sales. Where other publications have been increasing revenue as much as 24%, The Journal has been seeing a decrease in sales with print falling 7%.

Customers and the franchise as a whole in a growing digital market will become the focus in an effort to bring ad revenue back up.

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Tags: ad-revenue, executives, finance and Wall-Street-Journal

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