On Friday, WPP chief executive Martin Sorrell teased the media by saying that his company would be purchasing another U.S. internet ad firm and announce it in the “coming days.”
The question is, “Who will it be?” The firm has been acquisition hungry since its last major purchase of 24/7 Real Media this year at a time when everyone was in the market to buy or sell.
Many experts have been throwing around the possibility of Spot Runner as the acquired WPP company, according to The New York Post. Spot Runner is an internet agency that makes TV advertising affordable for smaller businesses.
WPP was one of many companies to invest in Spot Runner in October of last year during a $40 million fund raising campaign. They also have a 3% stake in Spot Runner.