The Internet And Television Collide


davidgoliath2.jpgMicrosoft has unveiled a new Internet television system that functions on both televisions and computers. The system includes over 100 hours of shows from networks like MSNBC and FoxSports

Windows Vista Home Premium Edition and Windows Vista Ultimate Edition users will be able to access this service for free according to The New York Times.

Watching this service on your television will require an Xbox or a new Media Center Extender that Microsoft unveiled simultaneously with the service.

Selling and programming the ads for this video platform will be the California-based company YuMe. YuMe delivers video advertisements onto new technology devices.

Testing will be done through YuMe to see which device commands the most engagement. Interactive advertisements will be added to videos in November which will then be measured to find out behavioral patterns by users.

This information will allow improvements to be made to Microsoft’s targeting abilities.


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