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SureHits Quality Engine Shows You The Money

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Sep 17, 2007 

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Sarah Novotny  |

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SureHits Quality Engine Shows You The Money

Today SureHits, an ad network that specializes in the loan and insurance industry announced the launch of SureHits Quality Engine. This service will allow companies that specialize in financial services to maximize their ROI when advertising online by charging them based on the quality of the traffic delivered.

SureHits targets the mortgage and auto lenders as well as insurance providers. To differentiate between interested consumers and general traffic, the network is designed for users to enter relevant information such as insurance product, location and type of loan before even seeing advertisements.

“While the leading keyword advertising networks will remain a major portion of the market, new vertical ad networks will allow publishers to better maximize revenues and vertical advertisers to generate higher value leads,” said Rachel E. Happe, research manager at IDC.

The SureHits Quality Engine offers advertisers the reduced risk of a CPA model with the flexibility of CPC bidding. Jon Kelly, president of SureHits stated, “In CPA models, publishers shoulder all of the risk that the advertising will succeed. In our model, we can accurately gauge the relative quality each publisher delivers, while paying publishers on a CPC model, which more fairly distributes risk between publishers and advertisers.”

Kelly continued, “We expect this to push our average eCPM payout to well over $1000, which is unheard of outside of search.” The concept is launching with the hope to continue the evolution of the ad network. With more choices, consumers will reward advertisers with higher click rates, creating a need for better offers from advertisers.

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