PubMatic Launches Beta Testing
Yesterday, PubMatic announced the global beta release of its service that will web publishers maximize their revenue by automating and optimizing ad serving decisions.
The company touts over 400 publishers, selling millions of ad impressions daily have seen increases of anywhere between 20% and 90% with PubMatic. The service runs on continuous auction on many larger ad networks worldwide.
“When we look at the pace of change and increasing complexity in the world of online advertising, we don’t feel that small and medium publishers have a fair shot – whether it is their ad serving technology, optimization, reporting, or management tools. PubMatic maximizes the revenue that publishers receive from their ad inventory by automating and optimizing the decisions that go into selling it. PubMatic looks across the largest ad networks, including Google AdSense, ValueClick, BlueLithium, Yahoo! Publisher Network, and soon many more, and dynamically shifts the publisher’s inventory to the ad network that is best monetizing it,” said Amar Goel, Founder & CEO of PubMatic, speaking at TechCrunch40. “Publishers can now focus on the content side of their business, knowing that they’re getting top dollar for their ad inventory.”
The company helps ad networks by sourcing qualified publishers, reducing the effort of having publishers implement new ad tags, and strengthening publisher relationships. Ad networks will not lose publishers due to publisher unhappiness with eCPMs in this model.
PubMatic gives the publisher one set of ad tags that generates ad network ad tags in real time, consolidates reporting across ad networks, and allows publishers to update ad tag settings through a browser-based interface.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
- Government Broadband Is Socialism! March 11th 2010 ADOTAS – With all the fuss over the public option [...] more »
- Shocker: iPhone Developer License Is Really One-Sided March 11th 2010 ADOTAS – I love the term “draconion” — it has [...] more »
- Quick Hits: Demdex Integrates TARGUSInfo AdAdvisor March 11th 2010 ADOTAS – Demdex has integrated TARGUSinfo AdAdvisor verified audience data [...] more »
- Welcome Aboard: Industry Hirings March 10th 2010 ADOTAS – Yahoo! vet Cheryl Kellond has joined the management [...] more »
Features
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
- Does Brand Bidding Belong in Your Marketing Plan? March 5th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Client Relationship Manager-Search
- Search Marketing Analyst
- Paid Search Marketing Associate
- Digital Project Manager
- Sr Manager Paid Search Operations
Recent Comments
- James Oppenheim, Peer39: Great point, Sacha! We believe that brand protection is emerging as an essential element of
- Loic: France will be happy to help you old americans friends ! Come on our Network, we
- laura: I dont agree with this at all. Clients pay media planners for their expertise,
- Anthony Loredo: I think this scenario is more an exception than a rule. Many agencies have a
