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Publicis Picks Up Wcube

Written on

Sep 12, 2007 

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Sarah Novotny  |

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Publicis Picks Up Wcube

Publicis does not seem to be done buying things. The French advertising firm announced on Wednesday that it has acquired a French online communications agency named Wcube.

The firm was bought to boost the reach of Publicis. The newly acquired company will be renamed Publicis Modem France and will become a division of the Publicis Worldwide global network according to Reuters.

This buy comes after many smaller acquisitions in the company’s recent history including Phonevalley and Business Interactif.

Tags: ad-serving, finance, modem, publicis, technology and wcube

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