Publicis Picks Up Wcube

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handshake2.jpgPublicis does not seem to be done buying things. The French advertising firm announced on Wednesday that it has acquired a French online communications agency named Wcube.

The firm was bought to boost the reach of Publicis. The newly acquired company will be renamed Publicis Modem France and will become a division of the Publicis Worldwide global network according to Reuters.

This buy comes after many smaller acquisitions in the company’s recent history including Phonevalley and Business Interactif.

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