Olive Promotes Microcontent With ViewPoint 2.0
Today, Olive Software announced the release their next generation digital publishing platform, ViewPoint 2.0. This platform provides simple solutions for publishers coming up against ad revenue and subscription challenges to capture, preserve, access, componentized, repurpose and monetize content from the web.
ViewPoint breaks publication content from any source into individual components such as images or headlines that users can search and share online and on their mobile devices. The platform automates the standardization and transformation of all types of documents in XML segments, turning information into microcontent.
Users are able to search across document collections, individual documents as well as sections within documents and view the results through a web browser, without the original application in which the document was created.
Peter Spielvogel, director for product marketing for Olive Software, told us in an email that the newest version of ViewPoint will help innovate the market by really focusing on microcontent. “By breaking publications or documents into discrete components, each with their own metadata, Olive makes it easy for publishers to deliver very specific content to targeted users. This, in turn, benefits advertisers, as they can target their ads based on the content and/or its metadata,” he said.
He continued to say that the road to launch has not been completely smooth, stating “The technical challenge has been extending our automatic segmentation engine so it understands more types of documents and can perform the conversion to XML automatically while capturing all the required metadata from the source document and retrieving additional metadata from other sources like databases or Web services,” adding, “The marketing challenge has been getting publishers to explore new business models for selling their content. While electronic editions and digital archives are becoming more common, there is still no broad acceptance of selling information as microcontent. The implications for newspaper and magazine publishers for content and images, along with very targeted ads, are huge. But we will need to wait to see how this plays out.”
Toby Bell, the research VP at Gartner stated, “Consumer microcontent has emerged primarily because money-making opportunities, mobility and microdevice storage limitations are forcing long-form media and content to shrink. And technologies that support new models for content delivery are converging into a combination of content components, different channels and devices, and various applications supplied by relatively new vendors. One characteristic of the consumer market will remain the same in the enterprise: the value of the microcontent will drive initiatives – businesses will experience a compelling need to use content in this form. More powerful mobile devices will just accelerate the trend for the people to consume information in smaller units.”
Alongside this launch is the unveiling of ActiveMagazine 3.0. This is the newest version of Olive’s digital publishing solution for magazine publishers. It allows publishers to deliver an experience that combines e-edition viewing, web-based content, and rich media advertising, while preserving the original layout of the magazine.
John Blanchard, vice president of manufacturing for Reed Business Information said, “We see this capability as an extension of our publishing strategy, not only as a digital alternative to ink on paper, but as an additional channel into which we will publish our content.” In addition, ViewPoint delivers support for PRISM, the XML-based metadata standard for the magazine industry.
No Tags
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Complete Seo Tips: [...] See more here: Video: “Build аn SEO Foundation” Excerpt – ADOTAS [...]
