Olive Promotes Microcontent With ViewPoint 2.0
Today, Olive Software announced the release their next generation digital publishing platform, ViewPoint 2.0. This platform provides simple solutions for publishers coming up against ad revenue and subscription challenges to capture, preserve, access, componentized, repurpose and monetize content from the web.
ViewPoint breaks publication content from any source into individual components such as images or headlines that users can search and share online and on their mobile devices. The platform automates the standardization and transformation of all types of documents in XML segments, turning information into microcontent.
Users are able to search across document collections, individual documents as well as sections within documents and view the results through a web browser, without the original application in which the document was created.
Peter Spielvogel, director for product marketing for Olive Software, told us in an email that the newest version of ViewPoint will help innovate the market by really focusing on microcontent. “By breaking publications or documents into discrete components, each with their own metadata, Olive makes it easy for publishers to deliver very specific content to targeted users. This, in turn, benefits advertisers, as they can target their ads based on the content and/or its metadata,” he said.
He continued to say that the road to launch has not been completely smooth, stating “The technical challenge has been extending our automatic segmentation engine so it understands more types of documents and can perform the conversion to XML automatically while capturing all the required metadata from the source document and retrieving additional metadata from other sources like databases or Web services,” adding, “The marketing challenge has been getting publishers to explore new business models for selling their content. While electronic editions and digital archives are becoming more common, there is still no broad acceptance of selling information as microcontent. The implications for newspaper and magazine publishers for content and images, along with very targeted ads, are huge. But we will need to wait to see how this plays out.”
Toby Bell, the research VP at Gartner stated, “Consumer microcontent has emerged primarily because money-making opportunities, mobility and microdevice storage limitations are forcing long-form media and content to shrink. And technologies that support new models for content delivery are converging into a combination of content components, different channels and devices, and various applications supplied by relatively new vendors. One characteristic of the consumer market will remain the same in the enterprise: the value of the microcontent will drive initiatives – businesses will experience a compelling need to use content in this form. More powerful mobile devices will just accelerate the trend for the people to consume information in smaller units.”
Alongside this launch is the unveiling of ActiveMagazine 3.0. This is the newest version of Olive’s digital publishing solution for magazine publishers. It allows publishers to deliver an experience that combines e-edition viewing, web-based content, and rich media advertising, while preserving the original layout of the magazine.
John Blanchard, vice president of manufacturing for Reed Business Information said, “We see this capability as an extension of our publishing strategy, not only as a digital alternative to ink on paper, but as an additional channel into which we will publish our content.” In addition, ViewPoint delivers support for PRISM, the XML-based metadata standard for the magazine industry.
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