Microsoft Suffers A Blow And Pays A Big Price
The court upheld the decision that was made in 2004 against the company and will fine them $689.9 million. A lawyer for the company said that the ruling will affect how they market future products; while Neelie Kroes, the EU Competition Commissioner stated in Reuters that the firm should see a “significant drop” in their current 95% market share.
Kroes said in a news conference that, “The court has confirmed that Microsoft can no longer prevent the market from functioning properly and consumers are entitled to benefit from choice and more innovative product.”
The case focused primarily on the applications that were continually released by Microsoft to only operate with Windows. British competition lawyer Chris Bright also said to Reuters, “It’s clearly a major defeat for Microsoft. There is no doubt it will spur the Commission on to regulate Microsoft much more significantly.”
Microsoft is declared by the ruling to give coding or any other pertinent information to their rivals in order to allow Microsoft product to run with other servers than Windows.
Brad Smith, Microsoft General Counsel told the conference that the firm will fully follow their new sanctions and that the company has not decided whether or not to appeal.
No comments yet
Leave a Comment
- LiveRamp Expands Data Onboarding Service to United Kingdom and France
- OpenMarket Survey/Infographic Reveal Millennials Prefer Texting But Marketers Miss the Boat
- Just For Fun (and Sales): Search Data Reveals What Millennial Moms Would Like For Mother’s Day
- PushSpring Partners with MediaMath Allowing for Mobile Audience Activation Across Top-Ranking DSP
- The Triple Threat of Ad Blocking, Viewability & Fraud