News
Microsoft Sends Email Through Datran
Microsoft has decided to use Datran Media for its email marketing communications, using Datran’s StormPost. This platform will allow Microsoft to customize its communications, beginning with newsletters and opt-in Hotmail featured offers.
Datran Media has also developed an email inventory management for Microsoft that will let the technology giant’s ad sales team keep tabs on email media inventory both available and sold. If the inventory becomes remnant, it can go on the market exchange.
Microsoft will also be able to sell email inventory to various fragmented audiences based on fragmented lists it can create through the Datran Media services.
Datran Media president and co-founder Matt Keiser was quoted in DM News saying, “It is specifically designed so that their sales force can sell segments within that message, which optimizes what they sell and how unsold inventory is released.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...
Latest News
- MySpace Suicide Indictment May Set “Scary” Precedent May 16th 2008
- AOL Unleashes Yet Another Mom Blog May 16th 2008
- Search Leads Pack in Online Revenue Surge May 16th 2008
- Alterian Pushes Online With Mediasurface Buy May 16th 2008
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Texas AG Ends Investigation Into World Avenue May 15th 2008
- Sorry, Yahoo: Google Wins Popularity Contest May 15th 2008
- CBS Buys CNET for $1.8B … JANA’s Mum May 15th 2008
Features
- Smart Targeting Respects Consumers’ Privacy May 16th 2008
- Media Two’s CEO: Display Ads Are the Future May 15th 2008
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- So You Think SMS Is Dying? Think Again… May 14th 2008
Reader Favorites
Classifieds
Most Commented
- MySpace Isn't for Advertisers, It's for Sex (62)
- BlogBurst Offers Content Sharing Network (31)
- Google AdWords Unveils Two New Image Sizes (27)
- Microsoft Sues Cybersquatters (25)
- Sexy Girls Get You Fraudulent Clicks. (22)
- Go Away, Pixel Pages! (20)
- Ad Networks Promoting Porn, Part 2 (18)
- Gaucheness in Online Gaming: Finding Both Harassment and Hope on the Xbox Live (14)
