The network will include 29 of CBS’s owned and operated television stations, 144 of its radio stations and 183 affiliate stations according to Mediaweek. The network currently includes MSN, AOL, Bebo and Joost. Many of the titles that will feature full length streaming episodes will be available at the beginning of the 2007/2008 fall season.
Many local stations that are gaining the ability to allocate their own content onto the network will have exposure on a reported 90% of the web. Jonathan Leess, digital media group president and general manager of CBS Television Stations was quoted in Mediaweek to say, “Our collaboration with CBS Interactive represents another great leap forward in the evolution and continued growth of our TV stations’ digital media initiatives.”
The initiative will surely attract an increase in national brands, but local advertisers as well.