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Sarah Novotny is the Sr. Editor in Charge of Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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ad:tech London: Network By Big Ben

Written on
September 25th 2007
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ukflag.jpgWith fall in full swing, many industry events are being prepared for. OMMA and IAB are happening here in New York City as I type this, but two months from now the ad:tech franchise will make its way to the big apple. Its current stop is in London where marketers from all over the globe are gathering in anticipation for tomorrow and Thursday’s events. With preparations being made all year for each stop on the ad:tech tour, the two-day festivities will be filled with educational seminars and networking opportunities that will benefit every industry professional attending.

Here is a list of the events as they appear on the website. Opinions and prospective on the event will be updated as the days unfold.

ad:tech London announces conference overview
The UK’s premier event for online marketers, ad:tech London announces the conference overview for September’s event

ad:tech London, the global interactive marketing event announces the conference overview for its two-day show to be held 26-27th of September, 2007.

This year’s ad:tech event is the third for London, and this year’s event will focus on the customer, and will aim to give brands, agencies and publishers the knowledge, tools and confidence they need to better engage with consumers online.

Christophe Asselin, european marketing director at ad:tech explains, “We are very much looking forward to this year’s show, because it has never been more important for us to come together as a collective and re-discover our customers. For us, that is what the September 2007 show is all about – the consumer. Mobile marketing, social media and interactive TV are radically changing how the consumer absorbs media, and through our expert guest speakers this is something that delegates will get the opportunity to see addressed.”

The opening address is on Day One is to be given by Alan Rutherford, chief executive officer at Digitas Global and former vice president of global media at Unilever.

A broad range of digital marketing topics will be covered over the course of the two days; ensuring delegates have as broad range of knowledge to take away as possible. Sessions include:

Day One
Strategic Vision
Overview: Agencies, Mobile Operators and Entertainment experts discuss how online advertising and digital technology are transforming their business, and changes in consumer consumption patterns
Panellists include: Nigel Morris from isobar, Shan Henderson from Vodafone and Pete Cowley from Endemol UK

Multichannel Marketing and Advertising
Overview: How to achieve a single brand experience across all channels, planning efficiently and measuring the customer experience
Panellists include: Scott Gallacher from BSkyB and Mark Cameron from Mazda

Day Two
Strategic Vision
Overview: Brands, Publishers and PR Leaders discuss how online advertising and digital technology are transforming their business, and changes in consumer consumption patterns
Panellists include: Elizabeth Chambers from Barclaycard, Jill Orr from CNET Networks and Niall Cook from Hill & Knowlton

The Economics of Interactive
Overview: Where will further consolidation be seen –the panel’s view on search, mobile, video and virtual worlds
Panellists include: Simon Waldman from Guardian Media Group and Nasser Batley from Dresdner Kleinwort

ad:tech London aims to show marketers how to increase their online ROI, how to re-engage with their target audience and how to source the best solutions for achieving the above.

To register for the two day show, do so by visiting the ad:tech London Website at http://www.ad-techlondon.co.uk

Ad-tech London 2007

When: 26-27th September 2007
Wednesday 26th: 09.00 - 17.00 (Registration from 8.00)
Thursday 27th: 09.00 - 17.00 (Registration from 8.00)

Where:
Olympia 2,
Hammersmith Road,
London, W14 8UX
 



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