Wal-Mart Booed On Facebook
Wal-Mart has teamed up with Facebook in a joint venture targeting would-be college roommates. The retailer has created a group on the social network called “Roommate Style Match” which is intended to have roommates discuss decorating options and college life, however the majority of the comments seen on the group’s page have been less than enthusiastic and aimed at the company’s business practices.
Many of the comments are not just aimed at Wal-Mart but at Facebook as well for allowing the page in the first place. Forrester Research Inc. analyst Josh Bernoff said in a statement to Computerworld, “Wal-Mart has more enemies than most people. Wal-Mart has a PR weakness. If you give people an opportunity, they are going to come after you.”
Despite the abundance of negative feedback, many industry analysts applaud Wal-Mart’s move to use Facebook after a failed attempt at creating their own social network called the Hub. The key will be for the retail giant to get users back on track and discussing dorm décor and stepping over the brand smearing.
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