http://www.adotas.com/2007/08/the-remnantpremium-double-standard-part-2/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/08/the-remnantpremium-double-standard-part-2/#comment-140450 Mike Girard Mon, 27 Aug 2007 15:48:00 +0000 http://www.adotas.com/2007/08/the-remnantpremium-double-standard-part-2/#comment-140450 Interesting perspective under the assumption that rational economics are the only drivers in the media buying process. But there's a reason why brands would pay significant premiums for certain inventory. As you pointed out, there are pharma co's willing to pay $75 cpm to be on webmd, etc. It would be interesting in discussing what factor(s) drive those decisions - quality of content, editorial control, what else? Interesting perspective under the assumption that rational economics are the only drivers in the media buying process. But there’s a reason why brands would pay significant premiums for certain inventory. As you pointed out, there are pharma co’s willing to pay $75 cpm to be on webmd, etc. It would be interesting in discussing what factor(s) drive those decisions – quality of content, editorial control, what else?

]]> http://www.adotas.com/2007/08/the-remnantpremium-double-standard-part-2/#comment-133726 Gail Leong Mon, 13 Aug 2007 20:38:42 +0000 http://www.adotas.com/2007/08/the-remnantpremium-double-standard-part-2/#comment-133726 Noah, you are the man. Noah, you are the man.

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