OK, so Chicago ad:tech is over. In fact, it’s been over for two weeks since exhibitors cleaned out Navy Pier but, hey, like everyone else in this industry, we’ve been busy enjoying summer vacation and haven’t had time to state the obvious: Chicago ad:tech is over and the New York show is but three short months away.
The Chicago show, as Angela pointed out, focused more on the basics and less on the fluff. The New York show, the Mother of All ad:tech’s, will span four full days separating the session portion of the show from the exhibit hall portion of the show. There will be overlap on one day but it will be interesting to see how this new format pans out.
Even if you’re only at ad:tech for the learnings provided by the sessions and shun entering the the exhibit hall and all that comes with it, certainly the pure mass it provides will be missed on the session only days. Alas, ad:tech is growing out of its Hilton clothing and will soon need to don its Javits Center duds much to the chagrin of many. But fear not, no matter where 10,000 marketers meet up, it is sure to be a good time. That’s one thing we are very good at.
Written by Steve Hall of www.adtechblog.com