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Social Networks: The Trend That’s Here To Stay

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Aug 7, 2007 

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Bob  |

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Social Networks: The Trend That’s Here To Stay

A new report put out by comScore has shown that social networking sites have grown exponentially within the past year yielding as much as a 774% increase.

The analysis firm looked at popular sites Friendster, MySpace, Hi5, Facebook, Bebo, Orkut and tagged. The numbers of users daily and unique users to the sites were compared to last year’s numbers.

MySpace still holds the lead with over 114 million unique users in June up 72% over lat June’s 66 million. However, Tagged.com gets the prize for fastest growing site with an unfathomable 774% growth rate. Facebook may take second in both of the aforementioned categories with 52 million users, but it still leads MySpace with a 270% growth rate up from 14 million visitors last summer.

comScore EVP Jack Flanagan stated that these measurements whould be an indicator to advertisers that social networks are now part of the normative(and a highly lucrative one) of the online world. “In terms of the size of audiences, certainly social networking has hit the mainstream,” said Flanagan. “Typically we see that, whenever that happens, advertisers will follow the eyeballs.”

He continued,”Certainly, where it started off with the younger demographic, what we have seen in the past year is that… people of all age groups are using social networking sites. It’s not a genre restricted to a demographic as much as an overall function being used across the Internet.”

The firm plans to continue its research on these sites focusing on the global reach as each of them have the corner on the market in different countries.

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