Adotas

Where media buyers start online







News

Social Networks: The Trend That’s Here To Stay

Written on
Aug 7, 2007 
Author
Bob  |
Share
Social Networks: The Trend That’s Here To Stay

ref.jpgA new report put out by comScore has shown that social networking sites have grown exponentially within the past year yielding as much as a 774% increase.

The analysis firm looked at popular sites Friendster, MySpace, Hi5, Facebook, Bebo, Orkut and tagged. The numbers of users daily and unique users to the sites were compared to last year’s numbers.

MySpace still holds the lead with over 114 million unique users in June up 72% over lat June’s 66 million. However, Tagged.com gets the prize for fastest growing site with an unfathomable 774% growth rate. Facebook may take second in both of the aforementioned categories with 52 million users, but it still leads MySpace with a 270% growth rate up from 14 million visitors last summer.

comScore EVP Jack Flanagan stated that these measurements whould be an indicator to advertisers that social networks are now part of the normative(and a highly lucrative one) of the online world. “In terms of the size of audiences, certainly social networking has hit the mainstream,” said Flanagan. “Typically we see that, whenever that happens, advertisers will follow the eyeballs.”

He continued,”Certainly, where it started off with the younger demographic, what we have seen in the past year is that… people of all age groups are using social networking sites. It’s not a genre restricted to a demographic as much as an overall function being used across the Internet.”

The firm plans to continue its research on these sites focusing on the global reach as each of them have the corner on the market in different countries.





Reader Comments.

Leave a Comment

Add a comment

No Tags
Article Sponsor

More News



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership