Publicis Agencies Find Wisdom Through AdGooroo
An announcement has been made that many of the Publicis Groupe agencies are partnering with AdGooroo, a search engine marketing (SEM) intelligence company.
AdGooroo’s automated data aggregation systems will be utilized by Digitas, SMG Search, Starcom, and ZenithOptimedia as well as other Publicis Group search units to analyze keyword spending across verticals, testing, analysis and optimization of a campaign.
Gary Allen, CEO of AdGooroo stated, “Today’s advanced digital and traditional marketing campaigns require sophisticated tools to help marketers understand share of voice and other competitive intelligence measures.”
The decision to incorporate the company’s technology into the majority of their agencies came from the progressive partnership SMG Search has had with the SEM company for a year and a half now. SMG Search vice president and managing director Steve Governale said, “We felt like everyone within the network should be benefiting from it.”
Governale continued, “This data absolutely helps us get smarter about search. But we also believe that search info can be extracted and applied to smarter display strategies, print, TV— the implications are across the board.” This is a time when many marketers are finding the value in trend data and competitive analysis for refining targeting and how business is done internally and not just for driving traffic.
The incorporation of AdGooroo’s technology will be applied to all clients which will cover both on- and offline projects.
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