Olive Puts Rare Books Online
With the rush for a share of the online advertising market, many traditional forms of media are jumping online and finding their own way to monetize the boom. Now, Olive Software, a leader in digital publishing solutions is helping the University of Pennsylvania Libraries put rare books and historical documents online.
Pennsylvania Libraries chose Olive to digitize rare and special collections into a fully indexed and searchable online archive. This effort will allow scholars worldwide access to this material which has only been available via mail or fax, or in digital images as opposed to direct content.
Carton Rogers, vice provost and director of the Penn Libraries said of their decision to go with Olive, “We looked hard at the Olive solution and found it addresses the many facets of our digital projects and meets the high stands we have for our collections. The idea that we can have a 17th Century edition of Hamlet online and full text-mapped is really exciting; we’re looking forward to seeing just how far-ranging the effects of this project will be.”
These libraries have a collection that is made up of 5.8 million volumes, 43,000 serials, about 4 million microforms and a unique rare book and manuscript collection. President and CEO of Olive Software Yuval Rachmilevitz said in a statement, “This project will really transform the role of research libraries, not only within the academic community, but in the world.”
The main goal is to make this extensive collection available to users the world over, however this may become a strong behavioral target for many advertisers. Advertisers looking to have their campaigns seen by literary lovers or dramaturges, will have a new audience to hone in on.
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