Divisions of Viacom have been putting a lot of money into video games lately. A month ago, Nickelodeon Kids & Family Group announced its plans to invest $100 million in casual games. Now, MTV Networks has announced that it will invest over $500 million over the upcoming two years in games, in a report put out by Reuters.
The plan is to completely integrate gaming into the company’s digital and television businesses. Online gaming is booming and boosting the popularity of the gaming industry to a now $30 billion a year business and growing. This investment will change the face of the company, hopefully giving it the kind of reputation it once had as a popular teen brand.