Modavox Cashing In On AOL’s Tacoda
Thursday, online broadcasting media production firm turned software provider Modavox, announced that it is filing a law suit against behavioral targeting firm Tacoda, as reported in ClickZ. Modavox is claiming that Tacoda has violated its patent on a “Method and System for Adding Function to a Web Page.”
There is speculation that Tacoda’s pending acquisition by AOL could have triggered the patent infringement suit. The patent is said to cover technologies that serve customized multimedia content and advertising to its users. The patent was filed for in 1999 and given to Modavox in 2003 while it was operating under the name SurfNet Media Group.
Nathaniel Bradley, CTO and chief product officer of Modavox stated, “We really focused on Tacoda a long time ago when they came out with their whole business model. Tacoda is one of many potential infringers out there. It’s impossible for us to sue everybody.” Other competitors he mentioned were AlmondNet and Revenue Science.
Tacoda did not comment on the suit.
Bradley continued that Modavox was a crucial part of the Tacoda game plan when originally developing their behavioral targeting system. He said, “We have a hard time believing…we weren’t part of their due diligence, their thought process, along the way.”
There was an admitted account of the AOL acquisition in the filing of the Tacoda suit. In July, AOL decided to purchase Tacoda for $275 million to improve on the Advertising.com ad network’s behavioral targeting features.
Modavox launched its new Interactive Media Division and purchased Kino Interactive last year, boosting its rich media delivery capabilities. One of the companies that Modavox provides audio and video content and ad delivery services to is Gannett’s AZCentral.com whose USAToday site initially utilized Tacoda for its behavioral ad targeting.
This will only be the beginning of litigations for patent fraud from Modavox and other patent holders.
Reader Comments.
- Pingback from HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » SearchCap: The Day In Search, August 15, 2007
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
- Adometry Leverages Attribution Data in a New Media Modeler May 17th 2012 ADOTAS – Attribution and ad verification technology provider Adometry has [...] more »
- GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement? May 16th 2012 ADOTAS – General Motors‘ announcement yesterday that it was pulling [...] more »
- Velti “State of Mobile Advertising” Report: AT&T, Apple Crush Competition May 15th 2012 ADOTAS - Mobile advertising services provider Velti has shown a [...] more »
Features
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
- Thoughts on the Affiliate Brain Drain May 18th 2012
- Infographic: Big Brands Should “Think Global, Act Global” on Facebook May 17th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
- Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
- Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
