Modavox Cashing In On AOL’s Tacoda
Thursday, online broadcasting media production firm turned software provider Modavox, announced that it is filing a law suit against behavioral targeting firm Tacoda, as reported in ClickZ. Modavox is claiming that Tacoda has violated its patent on a “Method and System for Adding Function to a Web Page.”
There is speculation that Tacoda’s pending acquisition by AOL could have triggered the patent infringement suit. The patent is said to cover technologies that serve customized multimedia content and advertising to its users. The patent was filed for in 1999 and given to Modavox in 2003 while it was operating under the name SurfNet Media Group.
Nathaniel Bradley, CTO and chief product officer of Modavox stated, “We really focused on Tacoda a long time ago when they came out with their whole business model. Tacoda is one of many potential infringers out there. It’s impossible for us to sue everybody.” Other competitors he mentioned were AlmondNet and Revenue Science.
Tacoda did not comment on the suit.
Bradley continued that Modavox was a crucial part of the Tacoda game plan when originally developing their behavioral targeting system. He said, “We have a hard time believing…we weren’t part of their due diligence, their thought process, along the way.”
There was an admitted account of the AOL acquisition in the filing of the Tacoda suit. In July, AOL decided to purchase Tacoda for $275 million to improve on the Advertising.com ad network’s behavioral targeting features.
Modavox launched its new Interactive Media Division and purchased Kino Interactive last year, boosting its rich media delivery capabilities. One of the companies that Modavox provides audio and video content and ad delivery services to is Gannett’s AZCentral.com whose USAToday site initially utilized Tacoda for its behavioral ad targeting.
This will only be the beginning of litigations for patent fraud from Modavox and other patent holders.
Reader Comments.
- Pingback from HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » SearchCap: The Day In Search, August 15, 2007
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers