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Microsoft And AQuantive Together At Last

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Aug 10, 2007 

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Sarah Novotny  |

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Microsoft And AQuantive Together At Last

Yesterday, shareholders of aQuantive approved the purchase by Microsoft which is now expected to close in a matter of days.

Over 58 million shares were voted into approval of the 79 million shares being bought for an 85% premium. Once closed, it will be the largest acquisition in Microsoft history, paying $66.50 a share for aQuantive.

aQuantive chairman NIck Hanauer spoke with P-I’s Bishop and stated that his concerns over the acquisition are over. “My early fears that Microsoft would bungle the integration have vanished. Clearly, they have done and are doing a spectacular job.”

Ad –serving company Atlas, ad network DRIVEpm, and ad agency Avenue A|Razorfish make up the three business divisions of aQuantive.

With this acquisition being completed, it is curious if Google and DoubleClick will enjoy the same kind of fate.

Tags: acquisitions, ad-serving, aquantive and microsoft

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