Microsoft And AQuantive Together At Last
Yesterday, shareholders of aQuantive approved the purchase by Microsoft which is now expected to close in a matter of days.
Over 58 million shares were voted into approval of the 79 million shares being bought for an 85% premium. Once closed, it will be the largest acquisition in Microsoft history, paying $66.50 a share for aQuantive.
aQuantive chairman NIck Hanauer spoke with P-I’s Bishop and stated that his concerns over the acquisition are over. “My early fears that Microsoft would bungle the integration have vanished. Clearly, they have done and are doing a spectacular job.”
Ad –serving company Atlas, ad network DRIVEpm, and ad agency Avenue A|Razorfish make up the three business divisions of aQuantive.
With this acquisition being completed, it is curious if Google and DoubleClick will enjoy the same kind of fate.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Goodmail Reels in $20M November 21st 2008
- Yahoo Sells Off Shopping Site at Discount November 21st 2008
- Paper-Loving Paramount Goes Digi November 21st 2008
- Google Personalizes Search Results November 21st 2008
- Verizon Staff Hacked Into Old Obama Account November 21st 2008
- IAB: Q3 Raked in $5.9B November 21st 2008
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
Features
- With Ads, Pretty Is as Pretty Does November 21st 2008
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
