IonMX Integrates With One To One Division
Yesterday, One to One Interactive announced that it has acquired a IonMX. One to One is a digital marketing holding company based out of Boston, Ma; and IonMX is a Rhode Island based email marketing solutions and services company. IonMX’s messaging platform and corresponding technologies are also part of the acquisition.
Formerly of Bluestreak, Inc. IonMX will be incorporated into a portfolio of opt-in messaging products under One to One’s OTOlabs division. This is the largest acquisition for the company to date and comes right after the Aegis Group acquisition of Bluestreak’s ad-serving network.
Annette Tonti, co-founder and chairman at Bluestreak remarked, “Permission based one-to-one messaging will continue to experience strong growth over the coming years, IonMX positions One to One as a true leader in the digital marketing industry.”
The current version of IonMX’s technology is an advanced permission-based marketing platform with applications for email and RSS. There are developments being made for added features including SMS capabilities.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Court Ruling Releases YouTube Users’ Private Data July 3rd 2008
- Hiring Round-Up: Skype, iBloks, NBCU July 3rd 2008
- Yahoo, MerchantCircle Pen Local Marketing Deal July 3rd 2008
- The Secret: Everyone Spills Online July 3rd 2008
- Study: SMS Top Priority for Mobile Users July 3rd 2008
- Chinese Video Site Attracts $30M in U.S. Funds July 3rd 2008
- IndieClick: “No Ads Are Better Than Bad Ads” July 2nd 2008
- AOL To Grow Niche Game Fan Base With BigDownload.com July 2nd 2008
Spotlight
GlobalSpec: Firing Up the Vertical Search Market ADOTAS EXCLUSIVE — GlobalSpec is a leading vertical search, information services and e-publishing company that serves the engineering, manufacturing and [...] more...
Features
- Scaling Mt. Mobile — NOW July 3rd 2008
- Leveraging Big Brother Alliances July 3rd 2008
- FYI: Sponsoring Content, Context Are Not the Same July 2nd 2008
- Why People Hate Us July 1st 2008
- Social Media Part 2: Back to Basics for Cash Bonanza July 1st 2008
Reader Favorites
Classifieds
Most Commented
- Google Sucks: Why It Might Be a Good Thing (7)
- Why Top Publishers Bash Ad Networks (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Why CMOs Can’t Keep Their Jobs (3)
- Online Advertising Baffles RE Agents: Study (3)
- Obama, McCain Commit to SEO (3)
