Adotas had an opportunity to talk with Heidi Holtz, the CEO of new CPA Advertising Network Ad-Synergy. In the competitive market of CPA Networks we really wanted to understand how Ad-Synergy is bringing about new opportunities and value to the marketplace.
Q: How did Ad-Synergy get started?
In January of 2007, I founded Ad-Synergy with the vision of creating an Affiliate Marketing Network that fills a real need: create true synergy between Publishers and Advertisers –because every click should count. While everybody is after the highest paying campaign, Ad-Synergy is built on the fundamentals of creating Results through Maximum Conversions. This means quickest return on investment for both: Publishers and Advertisers as well as creating a sense of true Loyalty. This sense of Loyalty is also transferred over to the end user or customer creating a pleasant experience for them –which means repeat business for the Advertiser and more commissions for the Publisher.
Q: What makes you qualified to start and run a successful affiliate network?
Well, I started my first affiliate network in 2001, Loyaltepays and another one called ReadersPaid in 2005. I have an extensive background in traditional mediums so I have a well-rounded approach to the market. I’ve seen how various trends affect different markets. I had a stint of time at the German Press Agency (GPA) where I was in charge of International Media Products. I even had my own graphics studio, Kreativ Publishing.
Q: What made you want to start Ad-Synergy?
I saw the need for exclusivity in services since there isn’t a lot that differentiates most affiliate networks. It is important to offer publishers and advertisers a unique and profitable experience. In addition, Ad-Synergy offers a unique program that allows both publishers and advertisers to create wealth beyond their current businesses at no additional cost, time or infrastructure.
Q: What makes you different than other affiliate networks?
The exclusivity that I previously mentioned is one of the components. Plus we have a product –that I am very excited about, and it will really put our network on the map called SmarterSites. As for New Publishers we offer 2 Sign-up Bonuses ($100 + $1,000). Once a Publisher reaches $25,000 in accumulated earned commissions they are part of our Select Publisher Group. For our Select Publishers and Advertisers we have another exclusive Program called BYON with a 7% Residual Income plus weekly payments for all Select Publishers earning $5,000+ a week in personal commissions.
Q: What’s next for Ad-Synergy?
In September SmartSites! and BYON will become available to our entire Network. Until now this was only available to a small group of 50 publishers and 10 advertisers and we are very happy with the numbers.BYON is a result of SmartSites! Together they allow a Publisher or Advertiser to build a Network within our Network, at no additional cost, time or infrastructure creating a NEW Residual Income for them.