Hearst Makes Mobile Fashionable
With mobile devices becoming an indispensible part of our culture, mobile internet and advertising has become a swelling industry. Consumers can search for news or search products straight from their phones.
Hearst Magazines Digital Media has been dipping into online media with several acquisitions as of late and now, the company is reaching further into mobile with the launch of sites for Harper’s BAZAAR (M.bazaar.com) and Marie Claire (M.marieclaire.com). This brings the company’s mobile portfolio to nine sites.
Chuck Cordray, vice president and general manager of Hearst Magazines Digital Media said, “Through research we found that 25% of our readers now have mobile Web-enabled cell phones but have not yet found what they are looking for. Much like the Internet was ten years ago, today is a brand new world for all of us on the mobile front, and it’s one with clear potential, if the content and delivery are right.”
The sites offer many interactive features and fashion and beauty tips to the BAZAAR and Marie Claire readers. The sites will be free to users but Hearst plans to monetize on the mobile sites by selling wallpaper images.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Why Did Yahoo’s Teresi Jump to Quantcast? August 21st 2008
- Hyper-Local CitySquares Fastest-Growing Search Site August 21st 2008
- Apple Hit With Suit Over 3G August 21st 2008
- Google Search Share Up in U.S., Down Globally August 21st 2008
- Intel and Yahoo Merge TV, Internet August 21st 2008
- Marin Aims To Boost, Simplify Search Marketing August 21st 2008
- Turn Reels in $15M August 21st 2008
- American Airlines Wins Online Race August 20th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Features
- How To Not Fail, Flounder or Flop August 21st 2008
- AdMob: Google’s Move Into Mobile Fray Helps Us August 21st 2008
- Panache: Ad Standards Could Thwart Creativity August 20th 2008
- Social Media and Agencies: Tools for Success August 20th 2008
- How To Find the Best List Management Company August 19th 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (24)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
