EBaum’s World Is Acquired
Adding to the video sharing site battle, viral video and content web site eBaum’s World has been acquired by HandHeld Entertainment as part of its ZVUE network. This signifies another partnership being created in an effort to compete with video sharing sites including MySpace Video, YouTube and AOL Video. The company was purchased for $17.5 million.
President and CEO of HandHeld Entertainment, Jeff Oscodar assessed the acquisition by saying, “eBaum’s is certainly mid-tier and top ten, they were bigger than our network was before we acquired them, and together we are up there with the largest sites on the Web. Our network gets a tremendous amount of traffic with this site and the quality of the traffic is outstanding.”
eBaum’s World, which was founded in 1998 has served over 2.5 billion unique page views over the past year alone and has an average time of over 10 minutes per user visit. The site will be incorporated into the ZVUE Network of sites that target 18-35 year olds.
Oscodar concluded by describing why this site will be appealing to advertisers, “We have lots of premium commercial content that should be very attractive to the same demographic that is coming to eBaum’s as well as other sites on our network. This puts us up in the upper echelon of highly trafficked UGC Web sites. That should be attractive to advertisers because of the serious reach that our network can provide.”
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