CNN And Google Team Up
CNN has renewed its contract with Google AdSense for several more years to come. This means that all of CNN’s auction-based text ads will be provided by Google exclusively in the U.S. Also, AdWords advertisers will benefit from this as CNN.com’s inventory will open to them.
Even though Google will be responsible for the searches generated by CNN.com U.S., all of CNN’s International sites will still be powered by Yahoo. This is the second news firm to strike a deal with Google AdSense after Washingtonpost.Newsweek Interactive in July.
It was reported that CNN did not renew the contract with Yahoo because the two companies could not agree on the terms and conditions of a new contract.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
- Market Mayhem July 17th 2008
- Why Your Digital Reputation Is Important July 16th 2008
- Goodmail: Video-in-Email the Next Goldmine July 15th 2008
- Can SMS Get McCain Elected? July 14th 2008
Latest News
- Former AOL Exec Launches Online Film Site July 18th 2008
- Study: 75% of Companies To Boost Digital Ad Spend July 18th 2008
- Google, Microsoft Woes Ascend as Stock Plunges July 18th 2008
- WebTrends’s New Tool Tracks Video Engagement July 18th 2008
- Google Snags Contextual Ad Co. for $140M July 18th 2008
- Become.com Scores $8 Million July 18th 2008
- ValueClick Cuts Fiscal Outlook: Staff Next? July 17th 2008
- YouTube Goes to Hollywood July 17th 2008
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
Reader Favorites
Classifieds
Most Commented
- Why Top Publishers Bash Ad Networks (7)
- Google Sucks: Why It Might Be a Good Thing (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Why CMOs Can’t Keep Their Jobs (3)
