Closing Time: Microsoft Closes aQuantive
After months of anticipation, the deal between Microsoft and aQuantive has finally closed. Now that the papers are signed and money is squared away, the ad division of Microsoft will be divided into three groups.
Kevin Johnson, president of Microsoft’s online platform and service groups will oversee the heads of all three. Satya Nadella will be responsible for the search and ad-platform group, aQuantive CEO Brian McAndrews will be head of the advertiser and publisher solutions group and Steve Berkowitz leads the online services group in charge of audience.
There will now be two ad-sales groups that will be under McAndrews and Berkowitz. This year, Microsoft has a $40 billion online ad market and a $600 billion global ad market. McAndrews said, “We do intend to be a player as all media become digital, as has always been our vision.”
Avenue A|Razorfish will continue to operate independently of Microsoft. All businesses are headquartered in Seattle.
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