CBS has made its first step to shed the past and welcome the future with the new name of CBSSports.com. CBS has made the shift in hopes of better recognition and aligning the site to it’s television brand and network.
The former name SportsLine was last the remains of an acquisition back in 1997 where CBS launched head first into the dot-com craze and ramped up its online efforts. The buyout was completed in 2004.
It is a tough world in the sports business and CBS may be making an attempt at improving their competitive struggle against popular ESPN.com, “This change will allow the community to continue to thrive as it always has–but with the added and more clear connection to the premiere sports broadcasting franchise in the industry,” Steve Snyder, COO for CBS Interactive.