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BlueLithium Gets Political

Written on

Aug 13, 2007 

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Sarah Novotny  |

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BlueLithium Gets Political

Today, BlueLithium launched an ad network that will assist political candidates to utilize all of the behavioral targeting capabilities of the internet to advertise for their campaigns more effectively.

Voter Network offers very specific targets which include profiling features such as gender, age, geographical location, income and topics of interest. The network will allow candidates to run rich media, display ads or video ads.

The network reaches about 65% of the U.S. online population which comes to about 119 million users. BlueLithium not only provides real-time click rates, but can be used to test messages that, once proved successful may be released in a full-scale campaign.

Raising funds, driving votes and recruiting volunteers are all possible through Voter Network. Direct link to call centers, info-capture and surveys are among the services offered. Should the ad network be successful, BlueLithium may consider keeping the network in business during future campaigns.

The election year is four and a half months away and already this election has been a landmark for the online advertising industry, with various campaigns from YouTube, MySpace and BlueLithium.

The firm will disclose the entire list of the available publishers in the Voter Network to candidates and allow them to choose sites where the campaign messages will appear, but there will be certain limitations to this. BlueLithium’s CMO Dakota Sullivan said, “Part of the benefit of behavioral targeting is finding potential voters on one site and following them around to wherever they choose. It creates a new level of precision targeting and persuasion on the Web—something that’s never been done before.”

Founder and president of E-Voter Institute, Karen Jagoda states, “The Internet is no longer an afterthought in planning a winning campaign.” Front-running candidates, Rudy Giuliani, Mitt Romney, John Edwards, Hillary Clinton, Barack Obama and John McCain already have spent over $5 million on online efforts according to PoliticalMoneyLine.com.

Tags: ad-serving, bluelithium, prsidential-candidates and voter-network

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