Comments on: Best Practices Wake Up Call – Let’s Finish What IAB Started http://www.adotas.com/2007/08/best-practices-wake-up-call-lets-finish-what-iab-started/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Jere Doyle http://www.adotas.com/2007/08/best-practices-wake-up-call-lets-finish-what-iab-started/#comment-142362 Jere Doyle Thu, 30 Aug 2007 14:33:27 +0000 http://www.adotas.com/2007/08/best-practices-wake-up-call-lets-finish-what-iab-started/#comment-142362 James, I agree with you. In fact, I wouldn't go as far as calling what the IAB has come out with as Best Practices. What they have put out are standards for data transfer. Nothing wrong with them, but let's not call them Best Practices. What our industry needs is to come out with some Best Practices that address HOW leads are collected, and WHAT advertisers do with the leads once they get them. When you talk about protecting consumer data, isn't the big issue the reselling of this data over and over again without the consumer's knowledge? Best practices that deal with these types of issues is what we as an industry lack. Thanks. Jere James,

I agree with you. In fact, I wouldn’t go as far as calling what the IAB has come out with as Best Practices. What they have put out are standards for data transfer. Nothing wrong with them, but let’s not call them Best Practices.

What our industry needs is to come out with some Best Practices that address HOW leads are collected, and WHAT advertisers do with the leads once they get them. When you talk about protecting consumer data, isn’t the big issue the reselling of this data over and over again without the consumer’s knowledge? Best practices that deal with these types of issues is what we as an industry lack. Thanks. Jere

]]> By: Dan Felter http://www.adotas.com/2007/08/best-practices-wake-up-call-lets-finish-what-iab-started/#comment-141822 Dan Felter Wed, 29 Aug 2007 21:16:03 +0000 http://www.adotas.com/2007/08/best-practices-wake-up-call-lets-finish-what-iab-started/#comment-141822 I like the timing of your column. We just had a meeting for OLGA (www.olgassociation.org) yesterday and voiced some of the same issues. We are working on our version of best practices that hopefully will be out in September. You should look into joining the association. thanks, dan I like the timing of your column. We just had a meeting for OLGA (www.olgassociation.org) yesterday and voiced some of the same issues. We are working on our version of best practices that hopefully will be out in September.

You should look into joining the association.

thanks,

dan

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