A Star Is Born: Traffiq Launches
TRAFFIQ, Inc. announced the launch of TRAFFIQ—The Internet Traffic exchange. The exchange is described as a transparent auction-based bidding environment for media buyers and web publishers.
This patented transaction model allows publishers to increase the amounts of sold inventory - at fair market value, also allowing publishers to segment, bundle and sell blocks of inventory, days, weeks and months in advance, and at known prices. This is in an effort to protect brand integrity and to improve ad performance. Automated matching of buyers and inventory based on traffic segmentation and campaign criteria also ensure a symbiotic relationship.
Mark Kahn, CEO of TRAFFIQ stated, “The open economy nature of TRAFFIQ, and the level of brand protection and budget control it provides, make real-world sense to both buyers and sellers.”
The exchange supports all display and text ad formats, as well as major 3rd party ad servers. The exchange will be open to all buyers and sellers later this year.
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