A Star Is Born: Traffiq Launches
TRAFFIQ, Inc. announced the launch of TRAFFIQ—The Internet Traffic exchange. The exchange is described as a transparent auction-based bidding environment for media buyers and web publishers.
This patented transaction model allows publishers to increase the amounts of sold inventory - at fair market value, also allowing publishers to segment, bundle and sell blocks of inventory, days, weeks and months in advance, and at known prices. This is in an effort to protect brand integrity and to improve ad performance. Automated matching of buyers and inventory based on traffic segmentation and campaign criteria also ensure a symbiotic relationship.
Mark Kahn, CEO of TRAFFIQ stated, “The open economy nature of TRAFFIQ, and the level of brand protection and budget control it provides, make real-world sense to both buyers and sellers.”
The exchange supports all display and text ad formats, as well as major 3rd party ad servers. The exchange will be open to all buyers and sellers later this year.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Latest News
- Why Did Yahoo’s Teresi Jump to Quantcast? August 21st 2008
- Hyper-Local CitySquares Fastest-Growing Search Site August 21st 2008
- Apple Hit With Suit Over 3G August 21st 2008
- Google Search Share Up in U.S., Down Globally August 21st 2008
- Intel and Yahoo Merge TV, Internet August 21st 2008
- Marin Aims To Boost, Simplify Search Marketing August 21st 2008
- Turn Reels in $15M August 21st 2008
- American Airlines Wins Online Race August 20th 2008
Features
- How To Not Fail, Flounder or Flop August 21st 2008
- AdMob: Google’s Move Into Mobile Fray Helps Us August 21st 2008
- Panache: Ad Standards Could Thwart Creativity August 20th 2008
- Social Media and Agencies: Tools for Success August 20th 2008
- How To Find the Best List Management Company August 19th 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (24)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
